Understanding Quantitative and Qualitative Approaches (2024)

Experimental

In experimental designs, there are often treatment groups and control groups. This study design looks for cause and effect (if A, then B), so it requires having control over at least one of the independent, or treatment variables. Experimental design administers the treatment to some of the subjects (called the ‘experimental group’) and not to others (called the ‘control group’). Subjects are randomly assigned—meaning that they would have an equal chance of being assigned to the control group or the experimental group. This is the strongest design for testing cause and effect relationships because randomization reduces bias. In fact, most researchers believe that a randomized controlled trail is the only kind of research study where we can infer cause (if A, then B). The difficulty with a randomized controlled trial is that the results may not be generalizable in all circ*mstances with all patient populations, so as with any research study, you need to consider the application of the findings to your patients in your setting.

Quasi-experimental

Quasi-Experimental studies also seek to identify a cause and effect (causal) relationship, although they are less powerful than experimental designs. This is because they lack one or more characteristics of a true experiment. For instance, they may not include random assignment or they may not have a control group. As is often the case in the ‘real world’, clinical care variables often cannot be controlled due to ethical, practical, or fiscal concerns. So, the quasi experimental approach is utilized when a randomized controlled trial is not possible. For example, if it was found that the new treatment stopped disease progression, it would no longer be ethical to withhold it from others by establishing a control group.

Descriptive

Descriptive studies give us an accurate account of the characteristics of a particular situation or group. They are often used to determine how often something occurs, the likelihood of something occurring, or to provide a way to categorize information. For example, let’s say we wanted to look at the visiting policy in the ICU and describe how implementing an open-visiting policy affected nurse satisfaction. We could use a research tool, such as a Likert scale (5 = very satisfied and 1 = very dissatisfied), to help us gain an understanding of how satisfied nurses are as a group with this policy.

Correlational

Correlational research involves the study of the relationship between two or more variables. The primary purpose is to explain the nature of the relationship, not to determine the cause and effect. For example, if you wanted to examine whether first-time moms who have an elective induction are more likely to have a cesarean birth than first-time moms who go into labor naturally, the independent variables would be ‘elective induction’ and ‘go into labor naturally’ (because they are the variables that ‘vary’) and the outcome variable is ‘cesarean section.’ Even if you find a strong relationship between elective inductions and an increased likelihood of cesarean birth, you cannot state that elective inductions ‘cause’ cesarean births because we have no control over the variables. We can only report an increased likelihood.

Understanding Quantitative and Qualitative Approaches (2024)

FAQs

What do you understand by quantitative and qualitative methods? ›

Quantitative data is numbers-based, countable, or measurable. Qualitative data is interpretation-based, descriptive, and relating to language. Quantitative data tells us how many, how much, or how often in calculations. Qualitative data can help us to understand why, how, or what happened behind certain behaviors.

What are 5 examples of qualitative and quantitative? ›

Examples of quantitative observation include age, weight, height, length, population, size and other numerical values while examples of qualitative observation are color, smell, taste, touch or feeling, typology, and shapes.

Why is it important to know the difference between qualitative and quantitative research? ›

Qualitative research is almost always the starting point when you seek to discover new problems and opportunities–which will help you do deeper research later. Quantitative data will give you measurements to confirm each problem or opportunity and understand it.

What is quantitative qualitative research approach? ›

Quantitative research generates factual, reliable outcome data that are usually generalizable to some larger populations, and qualitative research produces rich, detailed and valid process data based on the participant's, rather than the investigator's, perspectives and interpretations (1).

How to know if quantitative or qualitative? ›

While both share the primary aim of knowledge acquisition, quantitative research is numeric and objective, seeking to answer questions like when or where. On the other hand, qualitative research is concerned with subjective phenomena that can't be numerically measured, like how different people experience grief.

What is a common goal of qualitative and quantitative research? ›

Qualitative and quantitative research: a common goal

Qualitative and quantitative research pursue the same goal: finding patterns in the data they gather in order to establish a relationship between the various components. Both methodologies are fundamental in supporting existing theories and developing new ones.

How to decide whether to use qualitative or quantitative research? ›

Use quantitative research if you want to confirm or test something (a theory or hypothesis) Use qualitative research if you want to understand something (concepts, thoughts, experiences)

Are questionnaires qualitative or quantitative? ›

Surveys (questionnaires) can often contain both quantitative and qualitative questions. The quantitative questions might take the form of yes/no, or rating scale (1 to 5), whereas the qualitative questions would present a box where people can write in their own words.

What is a good example of quantitative? ›

Quantitative data is data that can be counted or measured in numerical values. The two main types of quantitative data are discrete data and continuous data. Height in feet, age in years, and weight in pounds are examples of quantitative data.

Is interviewing qualitative or quantitative? ›

An interview is a qualitative research method that relies on asking questions in order to collect data. Interviews involve two or more people, one of whom is the interviewer asking the questions.

Is gender qualitative or quantitative? ›

Examples of qualitative characteristics are gender, race, genotype and vital status. Qualitative variables are also called categorical variables.

Can a research be both qualitative and quantitative? ›

In practice, most researchers agree that combining quantitative and qualitative techniques (sometimes called “mixed method” research) produces a richer and more comprehensive understanding of a research area.

What is a quantitative approach in simple words? ›

Quantitative approaches are objective, deductive, and based on numeric quantification and generalization of results. Quantitative methods are used to test prespecified concepts, constructs, and hypotheses that make up a theory.

What are the weaknesses of qualitative research? ›

Weaknesses of qualitative research

Poor quality qualitative work can lead to misleading findings. Qualitative research alone is often insufficient to make population-level summaries. The research is not designed for this purpose, as the aim is not to generate summaries generalisable to the wider population.

What is qualitative approach in simple words? ›

A qualitative “approach” is a general way of thinking about conducting qualitative research. It describes, either explicitly or implicitly, the purpose of the qualitative research, the role of the researcher(s), the stages of research, and the method of data analysis.

What do you understand by quantitative methods? ›

Quantitative methods emphasize objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques.

What do you mean by qualitative method in your understanding? ›

Qualitative method is used to understand people's beliefs, experiences, attitudes, behavior, and interactions. It generates non-numerical data. The integration of qualitative research into intervention studies is a research strategy that is gaining increased attention across disciplines.

What is the difference between qualitative and quantitative data with examples? ›

Qualitative data examples include survey responses that allow for open-ended answers, transcripts from interviews, and notes taken from observations. Quantitative data examples consist of numerical survey responses, test scores, and data related to website traffic.

What do you mean by qualitative and quantitative data collection methods? ›

Quantitative data is gathered by measuring and counting. Qualitative data is collected by interviewing and observing. Quantitative data is analyzed using statistical analysis, while qualitative data is analyzed by grouping it in terms of meaningful categories or themes.

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