Cocoa Conversations: How To Pick the Best Chocolate for Baking (2024)

Posted by Theo Chocolate on Feb 16th 2022

As much as we love eating a delicious dark chocolate bar, we also love to bake with it. There is nothing quite like biting into a gooey, scratch-made chocolate chunk cookie or smelling the cocoa-rich air when a pan of brownies is pulled out of the oven.

But before you can enjoy the fruits of your baking labors, you must find the perfect recipe and then scan the ingredient list. Often you will find that recipes call for either ‘semisweet’ or ‘bittersweet’ chocolate. You might be asking yourself what is the difference between semisweet and bittersweet chocolate? And why do some recipes call for one over the other?

In this guide, we will break down these baking chocolate terms and help you pick the best chocolate for your recipe.

What are baking bars and why use them?

Before we dive into baking bars, let’s first discuss the difference between ‘baking bars’ and ‘baking chocolate’.

Baking chocolate refers to pure, 100%, unsweetened chocolate. At the Theo Chocolate Factory, we call this cocoa liquor. Cocoa liquor is made during the chocolate-making process when roasted cocoa beans are ground so finely that it becomes solid cocoa mass. Bakers sometimes prefer to use unsweetened chocolate when making a recipe that includes a lot of added sugar or other sweeteners.

Baking bars refer to chocolate with added ingredients like sugar and vanilla. In the baking aisle, you will typically see that these chocolate bars use words like ‘semisweet’ or ‘bittersweet’ on the label.

For a variety of reasons, baking bars are the best choice when it comes to picking chocolate for baking.

  • Baking bars vs. chocolate chips: Chips are often formulated with less cocoa butter and more lecithin, which helps them keep their shape when added to a baked good. While some like the uniformity of chips, we like pools of melty chocolate in our baked treats. This is why we prefer to chop up baking bars. Also, if you need to melt chocolate for dipping or confection-making, baking bars are the best choice. We add extra cocoa butter to our chocolate which helps create a smoother and quicker melt than chips.

  • Baking bars vs. chocolate wafers: Wafers are mostly used when melting chocolate for dipping or making ganache. Although wafers don’t often include soy-lecithin or other stabilizers, we still prefer baking bars when making baked goods. By chopping up the bars yourself, the baker gets to control how big or small the chocolate pieces are before folding them into the recipe.

A quick note about cocoa percentages:

The percentage of cocoa you see on a baking bar label is the measurement of the chocolate bar’s weight that comes from actual cocoa beans (including cocoa liquor and cocoa butter), also known as cocoa mass. So, the percentage is a simple calculation of the cocoa mass divided by the total weight of the bar. The balance of that percentage includes the other ingredients that make up the particular chocolate, such as sugar or milk powder.

Learn more about our cocoa percentages in our blog post.

Selecting the perfect chocolate for your baking

The beauty of making baked treats from scratch is your experimentation! By starting from scratch, you get complete control over what goes into the recipe. For example, you could substitute lemon zest for orange zest, or you can use various kinds of flour or sweeteners to create a treat that is perfectly suited to your palate or dietary needs. 

The same can be done with the chocolate you choose for baking. Just because a recipe calls for bittersweet chocolate doesn’t mean it will be ruined if you use a semisweet or vice versa.

Below, we have provided a guide that explains the difference between semisweet, bittersweet, and extra bittersweet chocolate, as well as some loose recommendations on which is best in classic baking recipes.

Semisweet Chocolate

Semisweet chocolate usually has a cocoa percentage range of 40% to 60%.

Our Semisweet Baking Bar has a cocoa percentage of 55%. It is the sweetest of our baking bars and has the lightest color of all our dark chocolates. It features flavors of bold caramel nuttiness with supporting notes of prune, ripe banana, and cinnamon.

Semisweet chocolate is a great option if you prefer sweeter chocolate in your baked goods. It is also an excellent choice for people that typically choose milk chocolate. We recommend using it in chocolate chunk cookies, chocolate sauce, drinking chocolate, and chocolate cakes.

Bittersweet Chocolate

Bittersweet chocolate usually has a cocoa percentage range of 60% to 70%.

Our Bittersweet Baking Bar has a cocoa percentage of 70%. This bar is the staple chocolate in our pantry. Because of its versatility, we always have multiple bars on hand. It is rich and features a robust cocoa flavor with notes of walnut, prune, and a hint of brown spice.

Bittersweet chocolate is a great option for most baked goods (one of our favorite recipes is our Chocolate Chunk Brownies). It has just the right balance of sweetness and a rich cocoa flavor, which is why this chocolate is the most popular among our culinary customers. Our Confection Kitchen team uses bittersweet chocolate to dip and enrobe many of our chocolate-covered treats.

Extra Bittersweet Chocolate

Extra bittersweet chocolate usually has a cocoa percentage above 70%.

Our Extra Bittersweet Baking Bar has a cocoa percentage of 85%. Our 85% dark chocolate was made with the cocoa connoisseur in mind. It features flavor notes of deep-roasted cocoa, subtle brown spice, and dried fruit.

Extra bittersweet chocolate is a great option for recipes that want the chocolate to be the star flavor, like our Dark Chocolate Stout Bundt Cake. It is also a great option for bakers looking to decrease their sugar consumption. We suggest it when making dark chocolate ganache or adding to breakfast recipes and savory dishes.

What makes Theo Chocolate Baking Bars different from the rest?

Chocolate (and baked goods) just taste better when they’re made the right way: from scratch & with a positive impact. This is why we created our baking bar collection.

At Theo Chocolate, we care about the ingredients we use to make our made-from-scratch chocolate, which is why each of our baking bars are made with organic, fair trade ingredients.

We avoid soy or sunflower lecithin and instead choose cocoa butter to create a consistent, smooth texture. All ingredients are organic and kosher certified and always 100% soy-free.

Our organic and fair trade chocolate baking bars will instantly take any recipe to the next level. The best part? By incorporating our premium chocolate for baking into your favorite recipes, you’re embracing both quality and sustainability as well as flavor.

Cocoa Conversations: How To Pick the Best Chocolate for Baking (2024)

FAQs

Cocoa Conversations: How To Pick the Best Chocolate for Baking? ›

Look for products containing at least 70% cocoa. The higher the percentage, the more bitter (and less sweet) it will taste, but the healthier it is. Cocoa beans should always be listed first in the ingredient list. Avoid chocolate containing vegetable oil, butter oil, artificial sweeteners or milk substitutes.

How do I choose the best chocolate? ›

Look for products containing at least 70% cocoa. The higher the percentage, the more bitter (and less sweet) it will taste, but the healthier it is. Cocoa beans should always be listed first in the ingredient list. Avoid chocolate containing vegetable oil, butter oil, artificial sweeteners or milk substitutes.

What is the best chocolate to bake with? ›

Virtually all of my recipes for chocolaty desserts call for chocolate bars in the 70% range. In part, it's because 70% chocolates are great for both snacking and baking.

Is guittard or ghirardelli better? ›

The hands-down favorite was Guittard for its rich, creamy texture and deep chocolate flavor. Ghirardelli, which is sweeter, came in second.

How to tell if chocolate is good quality? ›

Good chocolate is a sensory experience that begins the moment you lay eyes on it. It typically has a smooth and glossy appearance without any blemishes or whitish discolouration, also known as bloom. Due to the high cocoa content and proper tempering, good chocolate should snap cleanly when broken.

How to choose chocolate for baking? ›

For a variety of reasons, baking bars are the best choice when it comes to picking chocolate for baking. Baking bars vs. chocolate chips: Chips are often formulated with less cocoa butter and more lecithin, which helps them keep their shape when added to a baked good.

Is Ghirardelli considered high quality chocolate? ›

Additionally, Ghirardelli's process of hand-selecting the world's finest cocoa beans and roasting them to perfection ensures an intense chocolate flavor. Other brands with similar cacao content may not be as selective in their roasting process to get the same intense chocolate flavor.

What chocolate do bakeries use? ›

There are many types of chocolate, but semisweet chocolate is one of the most versatile and commonly used in baking. Semisweet chocolate has a relatively low amount of sugar, which gives it a bittersweet flavor that is perfect for baking.

What chocolate do professionals use? ›

Chefs often opt for chocolates with a cocoa percentage ranging from 60% to 70% for a balanced taste that pairs well with a variety of ingredients.

Are Lindt and Ghirardelli the same? ›

The Ghirardelli Chocolate Company is an American confectioner, wholly owned by Swiss confectioner Lindt & Sprüngli. The company was founded by and is named after Italian chocolatier Domenico Ghirardelli, who, after working in South America, moved to California.

Why is Guittard chocolate so good? ›

And its balance of sweet and bitter lets its berry notes shine without tipping a dessert into cloying. Because Guittard doesn't use milk in its semisweet and bittersweet chocolate, I find it has more clarity of flavor than other brands that sometimes incorporate milk powder to boost richness.

Is Guittard owned by Nestle? ›

Guittard is the oldest continuously family-owned chocolate producer in the United States. You could call it a big boutique chocolate maker— the largest of the small chocolate makers, but 40 times smaller than the big guys.

What is the best chocolate for baking brownies? ›

Bittersweet chocolate tends to have higher cocoa content, and you'll generally see it labeled at somewhere around 70 percent. Options like Ghiradelli Semi-Sweet Chocolate Baking Bars or bittersweet chocolate bars can be used interchangeably in recipes.

Should good chocolate be refrigerated? ›

Do not refrigerate chocolate. Whether you only eat gourmet truffles or consume any chocolate put in front of you, please don't store chocolate in the fridge. This is because chocolate easily absorbs the odors of whatever items it is placed near to in a fridge, which can have a detrimental effect on its flavor.

What to look for when buying chocolate? ›

Look for Minimal Ingredients.

Avoid additives and fillers like soy lecithin and artificial ingredients (including vanillin). Often these are a sign of chocolate that's made with lesser quality cocoa beans, so other ingredients are sometimes used to hide other flavors and reduce bitterness.

What to look for when tasting chocolate? ›

Sniff or draw slow breaths. At first chocolate may simply smell “chocolaty.” But as you compare one piece with another you will notice general differences in richness, intensity, sweetness and earthiness. You'll pick up on lower notes and higher notes.

What is the key to good chocolate? ›

According to Nicolas Cloiseau, a quality chocolate has a cocoa content of no more than 70%. A multitude of flavors can be enjoyed when the cocoa content is between 62 and 68%. Every gram counts when creating excellent, perfectly balanced chocolate.

When selecting chocolate, what should be evaluated? ›

CHOCOLATE SELECTION

The main issues to consider when selecting a chocolate are application, chocolate type, viscosity, fineness, color and flavor. Each of these items has an influence on how the fin- ished piece will appear to the consumer.

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