Why Gen Z is done with nail salons: ‘2024 is the year of press-on’ (2024)

Gen Zis gluedto press-on nails.

The savvy, stylish nails have come in handy for on-the-go young people who desire versatile nail designs — but want to spend less money and fewer hours in a nail salon.

Celebrities including Nicki Minaj andMarsai Martin, who avidly wear false nails, have even embraced the do-it-yourself concept and launched theirownpress-on collections: “Pink Friday Nails” in March 2024 and “Mari By Marsai” in 2022, respectively.

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“When I became amom, I couldn’t spend asmuch time gettingmy nails done as when I only had to worry aboutme, so it became a necessity to create fly, quality press-on nails,”Minaj previously explained of her new venture.

That sentiment even tracks for manicure mavens who are used to creating tantalizing talons.

“Not having to sit at the nail salon for hours but instead being able to apply nails and go is so convenient,” New Jersey-based nail designer Nisha Persaud told The Post.

Before the new nail craze, beauty fanatics relied on nail technicians to apply acrylic sets or gel manicures to theirnail beds, which required costly biweekly maintenance and could result in brittle claws.

Completing a full-set manicure in a nail salon takes a time-consuming 60 to 90 minutes, according toMedium.By contrast, applying a full set of press-on nails,onaverage,takes only about 10 minutes, reported Southern Living.

Reflecting the surge in DIY popularity, the hashtag #Pressonnails has topped a whopping 1.3 million views on TikTok, with many Gen-Zers embracing the easy-on-the-go nails.

And one beauty influencer, who goes by@yazmin.adalynn on TikTok, declared that the sticky nail trend is here to stay.

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“2024 is the year of press-onandyou cannot convince me otherwise,”she declared in a video while displaying her dazzling digits.“This whole nail ordeal took meahalf-hour,anditwasbasicallyfree.”

Other nail enthusiasts — like Jennifer Lopez, Cardi B, and Kim Kardashian — are sticking to press-on nails, too, like the ones from Glamnetic and KISS. The glued-down ornamentals allow them to switch up their nails like they change their clothes.

“Press-on nails are popular because having access to trendy and stylish art at your fingertips is a luxury,” Persaud, who ownsThe Clawset,specializing in luxury press-on manicure kits, told The Post.

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“Gen Z are way ahead of us when it comes to taking care of their bodies,” Tiger-Lily Taylor,the founder ofClaws, a UK nail company,told The Standard. “Press-ons are much healthier for your nails, especially if you use stickers that can be used and removed daily.”

However,press-on nailsdocarryrisks, such as infections, allergic reactionsandnail-bed breakage, but that doesn’t deter people from pressing on with the nail trend — especially if it’s helping them spend less time at the nail salon.

London-based Dr. Sermed Mezher previously outlined the dangers of wearing acrylic nails and how it canmakeyour nailstransforminto crusty, green talons.

He explained that “beyond being unsightly,” the condition is calledchloronychia, also known as Green Nail Syndrome (GNS), and can happen if the acrylic nails haven’tbeen appliedproperly. resulting in a space between the actual nail and the acrylic thatwasn’tproperlyfilled.

Persaud, 30, admits there are many pros to the sometimes-tacky nails aside from a quick application process.

“I see plenty of financial benefits to wearingpress-ons. Saving money! No travel fees,salon fees.You can spend less and still have flawless claws,” she said. “And you can do it yourself!”

Persaud advises people to “tip yourself” for the cost-efficient DIY service, rather than tipping a nail tech for $100-plus groomed claws.

Why Gen Z is done with nail salons: ‘2024 is the year of press-on’ (2024)

FAQs

Why Gen Z is done with nail salons: ‘2024 is the year of press-on’? ›

Why Gen Z is done with nail salons: '2024 is the year of press-on' Gen Z is glued to press-on nails. The savvy, stylish nails have come in handy for on-the-go young people who desire versatile nail designs — but want to spend less money and fewer hours in a nail salon.

Why are press on nails so popular? ›

“Manicures can get expensive, especially when adding nail art,” says Boyce. “Press-ons are affordable and accessible and let everyone enjoy their favorite designs,” she adds. The thing that makes modern press-on nails so great is that they aren't nearly as damage-inducing as those that came before them.

Are press on nails the future? ›

of pages: 112 | Global "Press on Nails Market" report has observed consistent and strong growth from 2024 to 2032, with projections indicating sustained positive momentum until 2032. A prominent trend in the Press on Nails market is the increasing demand for sustainable and environmentally friendly products.

What culture started fake nails? ›

Historically, artificial nails were common symbols of status all across the world: During the Ming Dynasty of China, noblewomen wore very long artificial nails as a status symbol indicating that, unlike commoners, they did not have to do manual labor.

Why are nail salons run by Vietnamese? ›

The proliferation of Vietnamese nail technicians began in the late 1970s and early 1980s when a wave of Vietnamese immigrants arrived in the United States. Many of these individuals sought employment opportunities, and the nail industry provided a viable option due to its low entry barriers and high demand.

What is the downside to press on nails? ›

“The main risks of press-on nails are infections, allergic reactions and damage to various parts of the nail unit,” Dr. Murray said. According to Dr. Murray, people may experience infections from press-on nails because they trap in moisture, creating a damp environment for fungus and bacteria to thrive.

Are press on nails better than salon? ›

Press on nails is great for when you can't afford to go to the salon and if you don't have the time. They are more cost effective, will save time and won't damage as easily and your natural nails will stay the same.

Why do females wear fake nails? ›

Nowadays, many women just like to have an immaculate manicure, but they don't think about whatever class [nails belong to]. Nail enhancements are an excellent way of achieving this 'perfect' look. So many more women now realise this can be achieved with artificial nail products."

What's with the long nails trend? ›

Lengthy nails have a hyper-femme quality, which may be part of their current appeal, says manicurist Jin Soon. “There is a feminine aesthetic that is on the rise right now, which attributes to the trend of longer nails,” says Soon.

Why do fake nails exist? ›

Artificial nails have been worn predominantly by women for hundreds of years, originally by Egyptian women as a symbol of status and wealth. These were often made from bones or ivory. The concept of the acrylic nail was then accidentally founded in 1954 by a dentist called Frederick Slack.

How much do you tip for a $25 pedicure? ›

Much like at restaurants and hair salons, the industry standard for tipping at the nail salon ranges around 15 to 20 percent, and it is generally recommended that if you've received extra services or specialty designs, a minimum of 20 percent is appreciated.

What ethnicity owns the most nail salons? ›

Did you know that over 80% of nail salon owners in California are Vietnamese? Nationwide, 50% of nail salon owners are Vietnamese.

Why are there so many Korean nail salons? ›

The prevalence of Korean nail salons in New York came partially from the fact that these salons offered cheaper options for manicures and pedicures, which opened up the industry to customers across the economic spectrum. Yet, the cheaper the prices posted by the salon, the less tip money the workers will receive.

Why do press on nails damage your nails? ›

“Any repetitive pushing back at the cuticle, which directly overlies the matrix, can result in trauma to the matrix and result in the new nail growing out with dents,” she says. “The reason that this occurs with press-ons is because they push against the cuticle and damage the nail matrix.

How long does a press on nails last? ›

How Long Do Press On Nails Usually Last? A set of press-on nails will typically last for about one week but if you follow the tips above and take care of your nails they could stay intact for two to three weeks (or until you remove them).

What problem does press on nails solve? ›

The good news is that you can protect your nails without having to forgo the fashionable look of long or decorative nails. Press-ons are a perfect solution because they use better adhesive formulas and can be easily removed without causing tearing, chipping, or damage to the nail beds.

Why are press-on nails so uncomfortable? ›

Why do my press-on nails hurt? There could be a number of reasons, but the most common is that you probably have the wrong size nail on. Your natural nails could also be a little flatter than average, which makes some press-on nail sets more uncomfortable to wear.

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