What is CGM | Curly Girl Method | Clever Curl Shampoo & Conditioner (2024)

Lorraine Massey

TheCurly Girl Method, also known as the CGM,is an approach to hair care designed specifically for naturallycurly and naturally textured hair. The method is specific for hair that has not been chemicallyor heat straightened.

In 2001 the Curly Girl Method was introduced to a wider audience by hairstylist Lorraine Massey, in her bestselling book,Curly Girl: The Handbook.As a professional hairstylist and curl specialist, Lorraine has travelled the world sharing her passion and knowledge for the natural beauty that is curly hair.

Lorraine’s inspirational and liberating book has become a bible for curly haired women and men all over the globe and here at Clever Curl we encourage everyone to buy a copy and read it twice before you embark on your Curly Girl journey. Curly Girl: The Handbook is available from our friends at Curls Only.

The Curly Girl Method is a specific approach to the care and maintenance of all types of curly hair to enhance the natural beauty of the hair without the use of synthetic or cosmetic enhancements.

Curly hair is a beautiful and natural human feature that deserves to be admired and embraced.

The Curly Girl Method has proven that many conventional approaches to hair care and hair styling are detrimental to the natural health of curly hair. Let’s discuss curly hair and the Curly Girl Method further.

Moisture is in the hair

Curly hair is more prone to dryness and frizz caused by atmospheric conditions than straight hair. Therefore, the basic aim of the Curly Girl Method is to ensure that the curls are always adequately hydrated allowing the curls to be naturally healthy, shiny and bouncy.

Hydrated curly hair will look fuller, cleaner, healthier and shinier without any unsightly frizz or fluffiness. So how do we keep curly hair hydrated? Here at Clever Curl we have broken the Curly Girl Method down for you and we have Curly Girl approved products to help you achieve your curly hair dreams.

The foundation of the Curly Girl Method is to treat curly hair with the utmost respect using specific techniques designed to work with the curl not against it. These techniques have been created to work with the hair gently, minimizing damage to thehair cuticle and keeping the hair sufficiently moisturised at all times.

We know that curly hair is more prone to dryness than straight hair. We also know that adequate moisture obtained from water combined with the right curly hair products will accentuate rather than interfere with the hair’s natural curl pattern. Curly hair bliss really is achievable!

What is CGM | Curly Girl Method | Clever Curl Shampoo & Conditioner (2024)
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