The UK's top ten most popular Christmas tin chocolates unveiled - full list (2024)
There is nothing better than tucking into your favourite tub of chocolates while you settle down to watch a film at Christmas.
Now, we know that when it comes to Christmas chocolates, everyone has an opinion on what is the best of the bunch.
Do you prefer the the Caramel Barrel from Quality Street, or maybe you enjoy tucking into the Cadbury's Heroes tub?
Whatever chocolate you reach for, it looks like we finally have an answer on which chocolate from your favourite tubs are officially the most popular among the British public.
A new survey conducted by Foxy Bingo had 2,000 Brits vote for their favourite chocolate among the tubs of Quality Street, Heroes, Roses and Celebrations - and the answer may or may not surprise you.
Unsurprisingly, it looks like us Brit's are still partial to the popular Maltesers Teaser from the Celebrations tub, as it came out on top spot with a landslide of the vote.
The Purple One from the iconic Quality Street tub has also proven to be quite a fan favourite in its own right, as it came in second place.
It was the only chocolate from the classic tub to make the top ten list of popular chocolates, with the rest of the votes belonging to Heroes, Celebrations and Roses.
Classic choices such as Cadbury's Dairy Milk and Twirl from the Heroes tub also proved to be rather popular among the British public at Christmas time.
In a surprising turn of events, it turns out that despite being the brunt of jokes, Bounty is in fact not the least favourite chocolate as it managed to come fifth place.
The crown for our least favourite chocolate lies with Quality Street’s Green Triangle, which ranked low for both men and women.
Fans of the The Hazelnut noisette and the Chocolate Eclair will be unhappy to hear that these two chocolates also scored low on the new study.
If opinions on the most popular chocolate wasn't enough to stir up conversation, it also seems that there is a slight preference for the Celebrations tub at Christmas.
With four chocolates making the top ten list, the tub was easily the favourite, with Heroes coming in second place with three entries, then Roses with two and Quality Street coming last with just one.
Anna Venturas, Brand Director at Foxy Bingo, said: “With Christmas just around the corner, many families will already be stocking up on family treats for the festive season, and a tub of Christmas chocolates or two is always front and centre amongst the holiday treats.
“Whilst all of the chocolates on offer are delicious, we hope that this research might help you figure out which options are most likely to disappear the fastest.”
The top ten most popular Christmas chocolates
Celebrations – Malteser
Quality Street – The Purple One
Cadbury Heroes – Dairy Milk
Cadbury Heroes – Twirl
Celebrations – Bounty
Cadbury Heroes – Whispa
Celebrations – Galaxy
Celebrations – Galaxy Caramel
Roses – Hazel Whirl
Roses – Hazelnut in Caramel
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A 2019 survey conducted with UK consumers revealed that the most popular Christmas chocolate selection box with the UK public was Celebrations by Mars, which was favored by around 37 percent of respondents.
A 2019 survey conducted with UK consumers revealed that the most popular Christmas chocolate selection box with the UK public was Celebrations by Mars, which was favored by around 37 percent of respondents.
But, as varied as it is, there are actually only eight flavours in a Celebrations tin - the smallest variety out of the four. That being said, there are a whopping 65 chocolates in total, which is the highest number out of the lot.
The report, compiled by Lift Safe and Online Marketing Surgery, has ranked the UK's top 20 favourite chocolates based on search volume. The list shows Mars bars to be the most popular chocolate in the UK with an average search volume of 60,500 per month. It also had the most total searches in 2023 with 722,000.
The list shows Mars bars to be the most popular chocolate in the UK with an average search volume of 60,500 per month. It also had the most total searches in 2023 with 722,000.
British chocolate is often considered superior in taste due to its use of better-quality ingredients and higher cocoa content. Better ingredients: British chocolate manufacturers tend to use higher-quality ingredients, which results in a richer and more satisfying chocolate experience.
Pop open this box of CELEBRATIONS chocolates to find an assortment of your favourite mini chocolates: SNICKERS, MARS, TWIX, BOUNTY, GALAXY, MALTESERS Teasers, MILKY WAY, and GALAXY Caramel. This bulk chocolate box is sure to have you prepared for any event.
Inside this CELEBRATIONS tub you'll find a hoard of chocolates: SNICKERS, MARS, TWIX, BOUNTY, GALAXY, MALTESERS Teasers, MILKY WAY, and GALAXY Caramel. From nuts and nougat to coconut and caramel. Eight of your favourite centres, each one wrapped in delicious milk chocolate.
A mix of miniature Cadbury favourites available in a tub that's perfect for sharing. Heroes fans love to rummage and scrummage in the tub to find their favourites. Includes Cadbury Dairy Milk, Cadbury Dairy Milk Caramel, Eclairs, Fudge, Twirl, Creme Egg Twisted, Crunchie Bits, Dinky Decker and Wispa.
Introduced in the UK in 1938 (as a competitor to Quality Street launched by Mackintosh's in 1936), they were named after the English packaging equipment company "Rose Brothers" based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates.
Brits offer these peppermint-flavored black-and-white striped candies to each other throughout Christmas season—sometimes as a lighthearted nod to the phrase "Bah, humbug!" made famous in Charles Dickens's A Christmas Carol.
Introduction: My name is Jonah Leffler, I am a determined, faithful, outstanding, inexpensive, cheerful, determined, smiling person who loves writing and wants to share my knowledge and understanding with you.
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