‘Taupe brunette’ is 2024's coolest colour trend (literally) (2024)

There's an art to hair colour. Sure, we know the difference between blonde and brunette – but within the two camps there's still plenty of stretch. ‘Taupe brunette’ is one truly stunning example of the nuances you can find within browns, and it looks set to be a queen bee shade for 2024.

“This year will hero brown and brunette shades in the same way 2023 did for coppers,” predicts top hair stylist and trend forecaster, Tom Smith. “With monochrome dressing in fashion at an all time high, and tonal browns as popular now as they were in the early ‘00s,” he adds. But unlike some of the chocolate and espresso shades we’ve been seeing, taupe brunette offers up another direction.

What is taupe brunette?

Essentially a cool-toned, ashy brown, the shade is notably free from any brassy or warm undertones. It's like the brunette equivalent of platinum or milky blonde – only it's a little more easygoing on strands, since it doesn't require heavy bleaching.

Why choose taupe brunette?

Unlike rich, imposing cocoas, the shade has an understated mousiness to it. It's low-key, to-the-point and self-assured. It's the grey tee of hair colours – it's cool and goes with everything.

“This taupe and mushroom inspired brown shade is a great option for those wanting to play with brunette shades but keen to keep away from warmth, red or chocolate tones,” says Tom. “This is a whisper of brunette, rather than a shout,” he says.

How to ask your stylist for taupe brunette?

What to ask your hair colourist for will depend on the hair colour you're starting with. “When your required shade is deeper than your natural colour or current starting point, this cool, neutral tone is easy to achieve," says Tom. “However, if your hair is naturally (or currently dyed) darker, this will require a professional colour correction to achieve this specific tone,” he adds. So, you'll need your colourist to strip any deep or warm tones ahead of tapping into a taupe hair colour.

‘Taupe brunette’ is 2024's coolest colour trend (literally) (2)

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How to maintain taupe brunette?

It's important to note that “hair will almost always fade warmer over time,” says Tom, “so colour protecting products – and especially those which top up tone (like the Evo Fabuloso Cool Brown) – are a necessary tool for home care between salon visits.”

How to style taupe brunette hair?

This unfussy hair colour is "best combined with a stripped-back style” that's “healthy” and “shiny” says Tom. We love it styled silky straight, braided or with soft mermaid waves.

Here's some of our favourite ways to wear it…

XXL taupe brunette hair

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Liquid taupe brunette hair

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Mermaid waved taupe brunette hair

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Softly waved taupe brunette hair

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Taupe brunette braids

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Midi taupe brunette hair

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For more from GLAMOUR's Senior Beauty Editor, Elle Turner, follow her on Instagram @elleturneruk

‘Taupe brunette’ is 2024's coolest colour trend (literally) (2024)

FAQs

Is taupe in style for 2024? ›

Colors like teal, olive green, and butterscotch are expected to trend in living rooms in 2024. Softer neutrals like creamy white and taupe, as well as saturated colors like rust, will be popular. Navy and silvery blues make a statement and add elegance to the living room.

What is the brunette trend in 2024? ›

Brunette Shades Are Deeper Than Ever for Summer 2024

With tones like milk chocolate brunette or soft-frame espresso, highlights are adding dimension by going only a few shades lighter than your natural base. It still brings a bit of dimension, but uses hues like hazelnut, caramel, honey, and bronde instead.

What is cool taupe hair color? ›

What is taupe brunette? Essentially a cool-toned, ashy brown, the shade is notably free from any brassy or warm undertones. It's like the brunette equivalent of platinum or milky blonde – only it's a little more easygoing on strands, since it doesn't require heavy bleaching.

What is the most attractive brunette hair color? ›

Chocolate Brown

This rich, classic color stuns on most skin tones and looks great year-round. "It's an all over deep brown with warm undertones," says Quinlan, adding that "it can really bring a nice glow to the skin." If you're already a brunette, this color will be fairly low maintenance.

What is the trendy color for 2024? ›

Benjamin Moore's 2024 Color of the Year is Blue Nova, a cool and captivating shade of blue with the prettiest hint of violet.

What color is replacing gray in 2024? ›

Warm, light brown will replace gray as a neutral of choice in the new year. “After years of gray tone and monotone rooms, I think we all want to see some warmth and color in a room while still keeping to that earthy palette,” says Hayward.

What is the color brown for 2024? ›

Expect to see shades of brown all over interiors in 2024, from earthy brown to taupe, and from deep chocolate to cappuccino. A shift towards earthy tones reflects changing attitudes to environmental issues.

What hair color makes you look younger? ›

Ten out of ten colorists agree, shades that are warm-toned read more youthful than cool-toned hair colors. Spicy copper reds, rich caramel brunettes, and soft honey blondes will warm up your complexion for younger-looking skin (hold the retinol).

Why is taupe so popular? ›

Why is taupe so popular? Like white, taupe is a versatile color with warm or cool undertones. While white can be bright or stark, taupe stays more calming due to its brown or gray base.

Is taupe still in style? ›

“Taupe is a perfect, timeless, warm neutral. Post-COVID, I believe there is a need for these enveloping and earthy shades as they give a sense of coziness and comfort,” says Martyna Nicholson, interior designer at Herringbone.

What color is perfect taupe? ›

Perfect Taupe is a gray taupe with a brown undertone. Depending on the light source or time of day, it may appear as a dusty warm gray on the walls.

What hair color do men like most? ›

Most Attractive Hair Colour According to Men

According to the survey, the majority of men (42%) found blonde hair to be the most attractive. This was followed by brunette (36%), red (16%), black (5%), and gray (1%).

Do guys prefer blondes or brunettes? ›

In the first study, when observing women in black, blond, brown, or red wigs sitting in a nightclub, it was the blond women who were approached by men most often. (Interestingly, in a second study Gueguen found that blond men were not more successful in their advances when they asked women to dance.)

What is the spring hair color for brunettes in 2024? ›

The spring hair color for brunettes 2024 is all about adding dimension and warmth to your hair. Caramel highlights are a popular choice, providing a soft yet impactful contrast to darker brunette shades. The balayage method is ideal for achieving this look, offering a gradual and natural blending of colors.

Is taupe out of style? ›

But the great thing about taupe is that it works with just about any decor, from boho to modern and anything in between. And, even better, it's coming back in style (you heard it here first)!

Is beige coming back in 2024? ›

Among them, one hue stands poised to take center stage in 2024: the timeless and versatile beige. A hue that's often overlooked for its simplicity, beige boasts a quiet elegance and adaptability that can transform any space.

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