Snickers is the most well-known chocolate & candy bar brand in the United States. Around 94 percent of internet respondents are aware of Snickers, around 1 percent more than second placed KitKat. Following closely behind is Hershey's, alongside Twix, and Reese's, to name a few.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore Brand Profiles. These statistics show results of the Statista Consumer Insights Brand KPIs.
